Data Protection Policy
privacy
We have written this data protection declaration (version 24.05.2020-311179844) in order to explain to you in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 , what information we collect, how we use data and what decision options you have as a visitor to this website .
Unfortunately, it is in the nature of things that these explanations sound very technical, but we tried to describe the most important things as simply and clearly as possible.
Automatic data storage
When you visit websites these days, certain information is automatically created and saved, including on this website.
If you visit our website as you are now, our web server (computer on which this website is stored) automatically stores data such as
• The address (URL) of the website accessed
• Browser and browser version
• the operating system used
• the address (URL) of the previously visited page (referrer URL)
• The host name and the IP address of the device from which access is being made
• Date and time
in files (web server log files).
Usually web server log files are saved for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed in the event of illegal behavior.
Cookies
Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following data protection declaration.
What exactly are cookies?
Whenever you surf the Internet, use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More specifically, they are HTTP cookies because there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you your usual standard setting. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie is to be assessed individually, since each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information from your PC.
For example, cookie data can look like this:
• Name: _ga
• Expiry time: 2 years
• Use: Differentiation of website visitors
• Exemplary value: GA1.2.1326744211.152311179844
A browser should support the following minimum sizes:
• A cookie should contain at least 4096 bytes
• At least 50 cookies should be saved per domain
• A total of at least 3000 cookies should be saved
What types of cookies are there?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.
There are 4 types of cookies:
Strictly necessary cookies These cookies are necessary to ensure basic functions of the website. For example, these cookies are required if a user places a product in the shopping cart, then surfs on other pages and only later checks out. These cookies do not delete the shopping cart, even if the user closes his browser window.
Functional cookies These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies also measure the loading time and behavior of the website in different browsers.
Targeted cookies These cookies improve user-friendliness. For example, entered locations, font sizes or form data are saved.
Advertising cookies These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. This can be very practical, but it can also be very annoying.
When you visit a website for the first time, you are usually asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.
How can I delete cookies?
You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, only partially allowing or disabling them. For example, you can block third-party cookies but allow all other cookies.
If you want to determine which cookies have been saved in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: delete, activate and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: delete cookies to remove data that websites have stored on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. With each individual cookie you can decide whether you want to allow the cookie or not. The procedure differs depending on the browser. It is best to search for the instructions in Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser or replace the word “Chrome” with the name of your browser, eg Edge, Firefox, Safari
What about my data protection?
The so-called "Cookie Policy" has been in existence since 2009. This states that the storage of cookies requires the consent of the website visitor (i.e. you). However, there are still very different reactions to these guidelines within the EU countries. In Germany, the cookie guidelines were not implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG).
If you want to know more about cookies and do not shy away from technical documentation, we recommend https://tools.ietf.org/html/rfc6265 , the Request for Comments by the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.
Storage of personal data
Personal data that you transmit to us electronically on this website, such as name, email address, address or other personal information in the context of the transmission of a form or comments in the blog, will be collected by us together with the time and the IP address. Address used only for the specified purpose, kept safe and not passed on to third parties.
We therefore use your personal data only for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We will not pass on your personal data without consent, but we cannot rule out that this data will be viewed in the event of illegal behavior.
If you send us personal data by e-mail - thus outside of this website - we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by email.
The legal basis according to Article 6 Paragraph 1 a GDPR (lawfulness of processing) is that you give us your consent to the processing of the data you have entered. You can revoke this consent at any time - an informal email is sufficient, you will find our contact details in the imprint.
Rights under the General Data Protection Regulation
According to the provisions of the GDPR, you have the following basic rights:
• the right to correct (Article 16 DSGVO)
• Right to erasure ("right to be forgotten") (Article 17 GDPR)
• right to limitation of processing (Article 18 DSGVO)
• Right to notification - notification obligation in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
• right to data portability (Article 20 DSGVO)
• Right to object (Article 21 GDPR)
• Right not to be subject to a decision based solely on automated processing - including profiling (Article 22 GDPR)
If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) .
Evaluation of visitor behavior
In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website. The data collected is usually evaluated anonymously, and we cannot conclude that you are a person based on your behavior on this website.
You can find out more about the possibilities to object to this evaluation of the visit data in the following data protection declaration.
TLS encryption with https
We use https to transfer data securely on the Internet (data protection through technology design Article 25 paragraph 1 GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transfer protection by the small lock symbol in the top left of the browser and the use of the https scheme (instead of http) as part of our Internet address.
Newsletter data protection declaration
When you sign up for our newsletter, you submit the above-mentioned personal data and give us the right to contact you by email. We use the data stored as part of the registration for the newsletter exclusively for our newsletter and do not pass it on.
If you unsubscribe from the newsletter - you will find the link for this at the bottom of every newsletter - we will delete all data that was saved when you subscribed to the newsletter.
Google Analytics privacy policy
We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. If you click on a link, for example, this action is saved in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. In the following we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.
What is Google Analytics?
Google Analytics is a tracking tool that is used to analyze the traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. As soon as you leave our website, this data is sent to the Google Analytics server and stored there.
Google processes the data and we get reports about your user behavior. These can include the following reports:
• Target group reports: We get to know our users better through target group reports and know more precisely who is interested in our service.
• Ad reports: Ad reports enable us to analyze and improve our online advertising more easily.
• Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service.
• Behavior reports: Here we learn how you interact with our website. We can understand which way you travel on our site and which links you click.
• Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, if you change from a pure website visitor to a buyer or newsletter subscriber. With the help of these reports, we can learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
• Real-time reports: Here we always find out immediately what is happening on our website. For example, we see how many users are currently reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.
The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data help us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also help us to carry out our advertising and marketing measures more individually and more cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.
What data does Google Analytics store?
Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is saved together with this user ID. It is only possible to evaluate pseudonymous user profiles in the first place.
Labels such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not share Google Analytics data unless we as the website operator approve it. Exceptions may occur if required by law.
The following cookies are used by Google Analytics:
Name: _ga
Value: 2.1326744211.152311179844-5
Purpose : By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate between website visitors.
Expiry date: after 2 years
Name: _gid
Value: 2.1687193234.152311179844-1
Purpose: The cookie also serves to differentiate between website visitors.
Expiry date: after 24 hours
Name: _gat_gtag_UA_ <property-id>
Value: 1
Purpose: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>.
Expiry date: after 1 minute
Name: AMP_TOKEN
Value: no information
Purpose: The cookie has a token with which a user ID can be retrieved from the AMP client ID service. Other possible values indicate a deregistration, a request or an error.
Expiration date: after 30 seconds up to a year
Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: With this cookie you can track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiry date: after 2 years
Name: __utmt
Value: 1
Purpose : The cookie, like _gat_gtag_UA_ <property-id>, is used to throttle the request rate.
Expiry date: after 10 minutes
Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes
Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. It is a session cookie and is only saved until you close the browser.
Expiry date: After closing the browser
Name: __utmz
Value: m | utmccn = (referral) | utmcmd = referral | utmcct = /
Purpose: The cookie is used to identify the source of traffic on our website. This means that the cookie stores where you came to our website from. This could have been another page or an advertisement.
Expiry date: after 6 months
Name: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user data. It is updated whenever information is sent to Google Analytics.
Expiry date: after 2 years
Note: This list cannot claim to be complete, since Google keeps changing the choice of its cookies.
Here we show you an overview of the most important data that is collected with Google Analytics:
Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. This is how we get information about where you are on our site.
Session duration: Google refers to the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate (English bouncer rate): There is talk of a bounce if you only view one page on our website and then leave our website.
Account creation : If you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.
Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.
Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.
Source of origin: Google Analytics or us, of course also interested in which website or which advertising you came to our site.
Other data include contact details, any ratings, playing media (e.g. if you play a video on our site), sharing content via social media or adding to your favorites. The list has no claim to completeness and is only used for a general orientation of data storage by Google Analytics.
How long and where is the data stored?
Google has spread your servers around the world. Most of the servers are located in America, so your data is usually stored on American servers. Here you can read exactly where the Google data centers are: https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data is distributed on various physical data carriers. This has the advantage that the data can be called up more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.
Google Analytics has a standard retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period for user data. We have five options:
• Deletion after 14 months
• Deletion after 26 months
• Deletion after 38 months
• Deletion after 50 months
• No automatic deletion
When the specified period has expired, the data is deleted once a month. This retention period applies to your data, which are linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are saved independently of user data. Aggregated data is a combination of individual data into a larger unit.
How can I delete my data or prevent data storage?
According to data protection law of the European Union, you have the right to receive information about your data, to update it, to delete it or to restrict it. Use the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on from https://tools.google.com/dlpage/gaoptout?hl=de . Please note that this add-on only disables data collection by Google Analytics.
If you want to deactivate, delete or manage cookies (regardless of Google Analytics), there is a separate instruction for each browser:
Chrome: delete, activate and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: delete cookies to remove data that websites have stored on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
Google Analytics is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311179844 . We hope we were able to provide you with the most important information about data processing from Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245 ? hl = de .
Google Analytics IP anonymization
We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations from the local data protection authorities if they prohibit the storage of the complete IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.
You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de .
Google Analytics reports on demographics and interests
We have activated the functions for advertising reports in Google Analytics. Demographics and interests reports include age, gender, and interests. This enables us to get a better picture of our users without being able to assign this data to individual people. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad .
You can stop using the activities and information of your Google account under “Settings for advertising” on https://adssettings.google.com/authenticated using the checkbox.
Google Analytics deactivation link
If you click on the following deactivation link, you can prevent Google from recording further visits to this website. Attention: Deleting cookies, using the incognito / private mode of your browser, or using another browser will result in data being collected again.
Deactivate Google Analytics
Google Analytics add-on for data processing
We have concluded a direct customer contract for the use of Google Analytics with Google by accepting the “Addition to data processing” in Google Analytics.
You can find more about the add-on for data processing for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad
Google Analytics Google Signals privacy policy
We have activated the Google signals in Google Analytics. The existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) are updated in order to receive summarized and anonymized data from you, provided that you have allowed personalized advertisements in your Google account.
The special thing about it is that it is a cross-device tracking. This means that your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google account. For example, Google can recognize when you view a product on our website using a smartphone and only later buy the product using a laptop. Thanks to the activation of Google signals, we can start cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.
In Google Analytics, further visitor data such as location, search history, YouTube history and data about your actions on our website are recorded by the Google signals. This will give Google better advertising reports and more useful information about your interests and demographics. This includes your age, which language you speak, where you live or which gender you belong to. In addition, there are also social criteria such as your job, your marital status or your income. All of these features help Google Analytics to define groups of people or target groups.
The reports also help us to better assess your behavior, your wishes and interests. This enables us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google account. It is always summarized and anonymous data and never data of individual persons. You can manage or delete this data in your Google account.
Google Ads (Google AdWords) conversion tracking data protection declaration
As an online marketing measure, we use Google Ads (formerly Google AdWords) to advertise our products and services. We want to draw more people's attention to the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article, we want to go into more detail about why we use conversion tracking, what data is stored and how you prevent this data storage.
What is Google Ads Conversion Tracking?
Google Ads (formerly Google AdWords) is the in-house online advertising system of the company Google Inc. We are convinced of the quality of our offer and want that as many people as possible get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to get a precise overview of the cost-benefit factor of our promotions. That is why we use the Google Ads conversion tracking tool.
But what is a conversion? A conversion occurs when you change from a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and then take another action, such as visiting our website. With the Google conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being bought, services are being used, or whether users have signed up for our newsletter.
Why do we use Google Ads Conversion Tracking on our website?
We use Google Ads to draw attention to our offer on other websites. The aim is that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on one device and then convert. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.
What data is saved with Google Ads Conversion Tracking?
We have integrated a conversion tracking tag or code snippet on our website in order to better analyze certain user actions. If you now click on one of our Google Ads ads, the "Conversion" cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.
Here are the data of the most important cookies for Google's conversion tracking:
Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311179844-3
Purpose: This cookie saves every conversion that you make on our site after you have come to us via a Google Ad.
Expiry date: after 3 months
Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date: after 3 months
Note: The _gac cookie only appears in connection with Google Analytics. The list above does not claim to be complete, since Google always uses other cookies for analytical evaluation.
As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are surfing on our website and the cookie has not yet expired, we and Google recognize that you have found us through our Google Ads ad. The cookie is read out and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be refined and improved with the help of Google Analytics. For advertisements that Google displays in various places on the web, cookies with the name “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information from analytics.js has been saved with the _gac cookie. The cookie stores this data as soon as you access one of our pages for which the automatic tagging of Google Ads has been set up. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies if you are on our website. We do not collect and receive any personal data. We get a report from Google with statistical evaluations. For example, we find out the total number of users who clicked on our ad and see which advertising measures were well received.
How long and where is the data stored?
At this point, we would like to point out that we have no influence on how Google uses the data collected. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies with the names "Conversion" and "_gac" (which is used in conjunction with Google Analytics) have an expiry date of 3 months.
How can I delete my data or prevent data storage?
You have the option of not participating in Google Ads conversion tracking. If you deactivate the Google Conversion Tracking cookie via your browser, you will block the conversion tracking. In this case, you will not be considered in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works a little differently for every browser. Here are the instructions on how to manage cookies in your browser:
Chrome: delete, activate and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: delete cookies to remove data that websites have stored on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. With each individual cookie you can decide whether you want to allow the cookie or not. By downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 , all "advertising cookies" are also deactivated. Keep in mind that by deactivating these cookies you do not prevent the advertisements, but only the personalized advertisements.
Through the certification for the American-European data protection agreement “Privacy Shield”, the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to find out more about data protection at Google, we recommend Google's general data protection declaration: https://policies.google.com/privacy?hl=de .
Google reCAPTCHA data protection declaration
Our primary goal is to secure and protect our website for you and for us in the best possible way. To ensure this, we use Google reCAPTCHA from Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA we can determine whether you are really a flesh and blood person and not a robot or other spam software. We understand spam to mean any electronically undesirable information that we receive without being asked. With the classic CAPTCHAS, you usually had to solve text or picture puzzles to check. With reCAPTCHA from Google, we usually don't have to bother you with such puzzles. In most cases it is sufficient to simply tick the box and confirm that you are not a bot. With the new Invisible reCAPTCHA version you don't even have to tick the box. You can find out exactly how this works and, above all, what data is used for this in the course of this data protection declaration.
What is reCAPTCHA?
reCAPTCHA is a free captcha service from Google that protects websites from spam software and misuse by non-human visitors. This service is most commonly used when filling out forms on the Internet. A captcha service is a type of automatic turing test that is designed to ensure that an action on the Internet is performed by a human being and not a bot. In the classic Turing test (named after the computer scientist Alan Turing), a person ascertains the distinction between bot and person. At Captchas, this is also done by the computer or a software program. Classic captchas work with small tasks that are easy to solve for humans, but have considerable difficulties for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish people from bots. Here you only have to tick the text field "I am not a robot" or with Invisible reCAPTCHA even this is no longer necessary. At reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called captcha score from these user actions. Google uses this score to calculate the likelihood that you are human before entering the captcha. reCAPTCHA or Captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).
Why do we use reCAPTCHA on our website?
We only want to welcome flesh-and-blood people on our side. Bots or spam software of all kinds can safely stay at home. That is why we do everything we can to protect ourselves and to offer you the best possible user-friendliness. For this reason, we use Google reCAPTCHA from Google. So we can be pretty sure that we will remain a "bot-free" website. By using reCAPTCHA, data is transmitted to Google to determine whether you really are human. reCAPTCHA thus serves the security of our website and subsequently also your security. For example, without reCAPTCHA it could happen that a bot registers as many e-mail addresses as possible when registering, in order to subsequently "spam" forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.
What data does reCAPTCHA store?
reCAPTCHA collects personal data from users to determine whether the actions on our website really come from people. So the IP address and other data that Google needs for the reCAPTCHA service can be sent to Google. Within the member states of the EU or other contracting states of the Agreement on the European Economic Area, IP addresses are almost always shortened before the data ends up on a server in the USA. The IP address will not be combined with other Google data unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) have already been placed on your browser. Then reCAPTCHA sets an additional cookie in your browser and takes a snapshot of your browser window.
The following list of collected browser and user data is not exhaustive. Rather, they are examples of data that we understand to be processed by Google.
• Referrer URL (the address of the page the visitor comes from)
• IP address (e.g. 256.123.123.1)
• Information about the operating system (the software that enables your computer to operate. Known operating systems are Windows, Mac OS X or Linux)
• Cookies (small text files that save data in your browser)
• Mouse and keyboard behavior (every action you take with the mouse or keyboard is saved)
• Date and language settings (which language or which date you have preset on your PC is saved)
• All Javascript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all possible data under one name)
• Screen resolution (shows how many pixels the image display consists of)
It is undisputed that Google uses and analyzes this data even before you click on the checkmark "I am not a robot". With the Invisible reCAPTCHA version, there is even no ticking and the entire recognition process runs in the background. How much and what data Google stores is not known from Google in detail.
The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo . All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:
Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-311179844-8
Purpose: This cookie is set by DoubleClick (also owned by Google) to register and report a user's actions on the website in dealing with advertisements. In this way, the advertising effectiveness can be measured and appropriate optimization measures can be taken. IDE is saved in browsers under the domain doubleclick.net.
Expiry date: after one year
Name: 1P_JAR
Value: 2019-5-14-12
Purpose: This cookie collects website usage statistics and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users. Furthermore, the cookie can prevent a user from seeing the same ad more than once.
Expiry date: after one month
Name: ANID
Value: U7j1v3dZa3111798440xgZFmiqWppRWKOr
Purpose: We were unable to find out much information about this cookie. In Google's data protection declaration, the cookie is used in connection with "advertising cookies" such as B. “DSID”, “FLC”, “AID”, “TAID” mentioned. ANID is stored under the domain google.com.
Expiry date: after 9 months
Name: CONSENT
Value: YES + AT.de + 20150628-20-0
Purpose: The cookie stores the status of a user's consent to the use of various Google services. CONSENT also serves as security to check users, prevent fraudulent login information and protect user data from unauthorized attacks.
Expiry date: after 19 years
Name: NID
Value: 0WmuWqy311179844zILzqV_nmt3sDXwPeM5Q
Intended use: NID is used by Google to adapt advertisements to your Google search. With the help of cookies, Google “remembers” your most frequently entered search queries or your previous interaction with advertisements. So you always get tailor-made advertisements. The cookie contains a unique ID to collect the user's personal settings for advertising purposes.
Expiry date: after 6 months
Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc311179844-4
Purpose : As soon as you tick the "I'm not a robot" check mark, this cookie is set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymous form and is also used to make user distinctions.
Expiry date: after 10 minutes
Note: This list cannot claim to be complete, as experience has shown that Google constantly changes the choice of cookies.
How long and where is the data stored?
By inserting reCAPTCHA, data is transferred from you to the Google server. Where exactly this data is stored is not clearly shown by Google, even after repeated requests. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, length of stay on the website or language settings on the European or American Google- Servers are saved. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. The different data protection regulations of Google apply.
How can I delete my data or prevent data storage?
If you want no data about you and your behavior to be transmitted to Google, you must log out of Google completely and delete all Google cookies before visiting our website or using the reCAPTCHA software. Basically, the data is automatically transmitted to Google as soon as you visit our website. To delete this data again, you must contact Google Support at https://support.google.com/?hl=de&tid=311179844 .
If you use our website, you agree that Google LLC and its representatives automatically collect, edit and use data.
You can find out more about reCAPTCHA on Google's web developer page at https://developers.google.com/recaptcha/ . Google goes into the technical development of reCAPTCHA in more detail here, but you won't find any precise information about data storage and data protection-related issues there either. A good overview of the basic use of data by Google can be found in the in-house data protection declaration at https://www.google.com/intl/de/policies/privacy/ .
YouTube privacy policy
We have installed YouTube videos on our website. So we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. Different data are transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.
In the following we want to explain in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.
What is YouTube?
On YouTube, users can watch, rate, comment on and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels worldwide. In order for us to be able to display videos on our website, YouTube provides a code snippet that we have installed on our website.
Why do we use YouTube videos on our website?
YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course, interesting videos should not be missing. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can really only show these ads to people who are interested in our offers.
What data does YouTube store?
As soon as you visit one of our pages that has a YouTube video installed, YouTube at least sets a cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Other data can include contact details, any ratings, content sharing via social media or adding to your favorites on YouTube.
If you are not logged in to a Google account or a YouTube account, Google stores data with a unique identifier that is linked to your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.
In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a registered account. The list cannot claim to be complete, because the user data always depend on the interactions on YouTube.
Name: YSC
Value: b9-CV6ojI5Y311179844-1
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiration date: after the session ends
Name: PREF
Value: f1 = 50000000
Purpose: This cookie also registers your unique ID. Google uses PREF to get statistics on how you use YouTube videos on our website.
Expiry date: after 8 months
Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiry date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry date: after 8 months
Other cookies that are set when you are logged in with your YouTube account:
Name: APISID
Value: zILlvClZSkqGsSwI / AU1aZI6HY7311179844-
Purpose: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiry date: after 2 years
Name: CONSENT
Value: YES + AT.de + 20150628-20-0
Purpose: The cookie stores the status of a user's consent to the use of various Google services. CONSENT also serves as security to check users and protect user data from unauthorized attacks.
Expiry date: after 19 years
Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiry date: after 2 years
Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose: This cookie stores information about your login data.
Expiry date: after 2 years
Name: SAPISID
Value: 7oaPxoG-pZsJuuF5 / AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by clearly identifying your browser and device. It is used to create a profile about your interests.
Expiry date: after 2 years
Name: SID
Value: oQfNKjAsI311179844-
Purpose: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.
Expiry date: after 2 years
Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our website.
Expiry date: after 3 months
How long and where is the data stored?
The data that YouTube receives and processes from you is stored on the Google servers. Most of these servers are located in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the Google data centers are located. Your data is distributed on the servers. This means that the data can be called up more quickly and is better protected against manipulation.
Google stores the data collected for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited time and others are stored by Google for a long time. Some data (such as items from "My activity", photos or documents, products) that are saved in your Google account will be saved until you delete them. Even if you're not signed in to a Google Account, you can still delete some data associated with your device, browser, or app.
How can I delete my data or prevent data storage?
Basically, you can delete data in the Google account manually. With the automatic deletion of location and activity data introduced in 2019, information is saved depending on your decision - either 3 or 18 months and then deleted.
Regardless of whether you have a Google account or not, you can configure your browser so that cookies are deleted or deactivated by Google. Depending on the browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:
Chrome: delete, activate and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: delete cookies to remove data that websites have stored on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not. Since YouTube is a subsidiary of Google, there is a common data protection declaration. If you want to learn more about the handling of your data, we recommend the data protection declaration at https://policies.google.com/privacy?hl=de.
YouTube Subscribe Button Privacy Policy
We have integrated the YouTube subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" against a red background in white letters and to the left of it the white "Play symbol". The button can also be displayed in a different design.
Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in "Subscribe button" you can subscribe to our channel directly from our website and do not have to go to the YouTube website. We want to make your access to our comprehensive content as easy as possible. Please note that YouTube can save and process your data.
If you see a built-in subscription button on our page, YouTube - according to Google - sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your default language. The following four cookies were set in our test without being logged in to YouTube:
Name: YSC
Value: b9-CV6ojI5311179844Y
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiration date: after the session ends
Name: PREF
Value: f1 = 50000000
Purpose: This cookie also registers your unique ID. Google uses PREF to get statistics on how you use YouTube videos on our website.
Expiry date: after 8 months
Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiry date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 31117984495Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry date: after 8 months
Note: These cookies have been set after a test and cannot claim to be complete.
If you are logged into your YouTube account, YouTube can save many of your actions / interactions on our website with the help of cookies and assign them to your YouTube account. This gives YouTube, for example, information on how long you have been browsing our website, which browser type you are using, which screen resolution you prefer or which actions you are taking.
YouTube uses this data on the one hand to improve its own services and offers, on the other hand to provide analyzes and statistics for advertisers (who use Google Ads).
Source: Created with the data protection generator from AdSimple in cooperation with fashiongott.de
